Tuition-Free Distance Learning Program in Marketing

Marketing

About the Program

In the long and glorious history of marketing, many new products have failed. Having people who shine with great marketing awareness and know how to do things better, is crucial for any organization’s overall success. A company’s future is defined by marketing plans and the result they will bring. Businesses focus on turning a new product or service into a hit. As a marketer, your role is basically to help organizations gain a better understanding of the wants and needs of their target audience of customers. They will use this information to create a product or service so good in quality and design that customers can’t help purchasing it.

If you desire to wear the hat of a marketer and be successful, there are a few useful career-builder skills you need to develop in the first place. Information is the key to effectiveness. Once you’ve acquired a decent understanding of the essentials of marketing, you will be able to put this knowledge into practice and improve the quality of your work.

UNYBT’s Marketing program offers an effective training program designed to help learners develop a certain set of skills and expertise in four main marketing areas:

Marketing strategy
Market research and analysis
Advertising
Global marketing

In the span of those training programs, learners will be provided with precise study information that enables them to cultivate key skills and adopt a marketing mindset. Moving from watching video lectures to reading textbooks, the course covers all important areas of which a marketer needs knowledge.

Student Learning Goals

You will be able to develop the top wanted skills and lines of behavior big company managers look for when hiring.

You will learn to use with confidence different marketing techniques and make adequate analysis in accordance with the many business niches.

Full capability of implementing various marketing tactics as well as your personal ideas and solutions in the process of developing a new marketing strategy.

Awareness of how to carry out a research, analyze data, make prognoses, and, afterwards, elaborate winning marketing plans with the customer experience in mind.

Good marketers shine with excellent verbal and written skills. In fact, this is the key element in establishing long-lasting relationships with customers, managers and colleagues.

Awareness of how the worldwide markets work

Career Paths

Today’s marketing, with its many branches, remains one of the most popular fields for career growth. Generally, a marketing expert’s main goal is building strong brands. A good marketer would never miss to monitor market trends and identify effectively consumer needs and wants.

A diploma in Marketing opens many doors for career success in any marketing-related field, including:

Marketing and advertising manager
Marketing assistant
PR expert
Marketing consultant
Market research analyst

More Windows of Opportunities

Other marketing branches where you can apply the newly developed skills are: brand management, market segmentation, customer relationship marketing, copywriting, content marketing, social media marketing, public relations, product design & development, and many more.

Salary and Career Outlook

The average salary for marketing managers in United States, according to the U.S. Bureau of Labor Statistics (BLS), was estimated of $127,130. The BLS predicts a 12% increase in the demand for marketing and advertising professionals from 2016 to 2022.

Curriculum

MBS102 Principles of Microeconomics (4 credits)

Economics is a social science. Just like psychology and sociology, it examines human behavior. Microeconomics, as the name implies, concerns the smaller portions of economics. It sets the focus on individual economic entities, activities or phenomena. In this course, you will learn all the key principles of microeconomics. What is more, you will know how and when to apply these principles in real world situations for both personal and professional purposes. By introducing to important concepts, you will be able to develop a firm base of microeconomics awareness. This course aims to empower students to become well-educated, critical thinkers who understand, analyze and evaluate economic data. By the end of this course you will have gained a good understanding of Microeconomics and developed valuable analyzing skills to help you prosper in a highly competitive environment.

MBS201 Intermediate Microeconomics (6 credits)

This course aims to introduce you to the key terms and models related to microeconomics. Absorbing and applying this knowledge will help you make analyses and predictions in the matter of economics with confidence. Topics being covered include: • The law of supply, the law of demand, and market equilibrium • Sales revenue maximization • Elasticity • Perfect and imperfect Competition • Short-term and long-term equilibrium of the firms in monopolistic and oligopolistic markets • What factors drive oil prices • Theory of games, and more.

MBS103 Principles of Macroeconomics (4 credits)

Economics refers to two main branches: microeconomics and macroeconomics. Macroeconomics, where “macro” means “large”, focuses on the study of whole systems of production and distribution, that is, entire economies and large sectors as part of the world economy. Macroeconomics sets the focus on broad levels of economic activity. Moreover, macroeconomics examines the relationships among major sectors of the world economy. In this course you will gain a good understanding of the fundamental principles and tools needed to provide a quality analysis on national and global issues. You will develop valuable critical thinking and decision-making skills to help you solve a wide array of difficult macroeconomic problems.

MBS202 Intermediate Macroeconomics (6 credits)

In this intermediate course, you will be able to brush up on what you have already learnt in Principles of Macroeconomics and extend your knowledge to a larger scale. The materials in this course hold the attention on real world events and their impact on the open economy in its international dimensions, in the short run and long run. The course examines important issues that involve the economic performance of the nation as a whole. Using real life examples and up-to-date data, the course aims to provide a possible answer to an eternal problem: why are some nations so inhumanly rich and other are poor to death. The course will walk you thought several case studies to keep you engaged in the ever changing world of economics. By the end of this course, you will have: • Improved your analytical skills • Learnt how to read critical macroeconomic signals • Developed the ability to create opportunities in terms of a crisis

MBS203 International Trade (8 credits)

In a world of advanced communications and fast-growing relationships, the international trade has become a key factor of economic development and prosperity on a global scale. The aims of this course are to introduce students to the core theories, policies, and practice of international trade from economics perspective. You have the opportunity to deepen your knowledge about the laws of economics as applied in an open economy. Using your economics background, you will be able to understand how global trade and multinational companies work. Challenging and mind-stretching, this course starts from the basics and gradually raises the bar covering a wide variety of topics. You will examine different real world scenarios and apply your knowledge of international trade theories and policies from an economist’s standpoint. The course explains fundamental methods of analysis and key tactics. It also highlights on important terminology as referred to international trade. Lectures and case studies are arranged in a student-friendly manner to keep the interest and encourage reflection and inquiry. In the end, you will have enhanced your awareness of the common business transaction models and practices as well as the role of multinationals in the global trade.

MBS204 Principles of Communication (8 credits)

Communication is power. It builds bridges between people of different nations and cultures. The technology advancement took the communication channels to the next level. By offering modern tools and services, Internet and digital technology opened new doors for communications allowing people of common interests to find each other and exchange ideas, thoughts and knowledge. In today's world the key to personal and professional success lies in the ability to communicate freely and clearly. Great communication solves problems, promotes credibility, and strengthens human relationships at work or home. It is the most important skill in terms of negotiation and conflict solving. This course introduces to essential principles and practices of establishing quality communication gathered from up-to-date sources. A wise selection of theories and examples of real world situations will shape your thinking and set the focus on the importance of good communication skills in everyday life. In the span of this course, you will: • Change completely your attitude towards communication • Improved your language fluency and pronunciation • Enhance your vocabulary • Communicate openly and effectively over the phone, online or in person. • Pose adequate questions, make meaningful statements and present powerful arguments • Choose the right words in the most demanding situations • Speak correctly • Participate in negotiations with success • Communicate with confidence in all circumstances

MBS401 Public Speaking (12 credits)

In the words of the famous author Vikram Verma, "Thinking in loneliness and speaking in public are the two things leaders are masters at.” Expressing thoughts and ideas in a written and oral form are two different things. Speaking in front of an audience is one the most challenging situations a person could ever face. If you want to feel empowered and impress people, a certain set of skills that play a crucial role for your overall success. Likewise, the ability to speak in a polite and professional manner can be a make-or-break factor for your educational goals. What's more, plenty of recent studies show that strong communication skills are what the vast majority of HR managers look for when hiring new employees. The study of public speaking dates back to Ancient Greece. It has a long history and now you have a chance to become part it and leave a trace. In this class, you will be able to explore the basic principles of public speaking. The focus is set on helping students understand the importance of the oral communication as well as the key moments of presenting clear and concise arguments. In this sense, the course examines key terms and valuable tactics on how to overcome fear of paralysis before delivering a speech in public. You will learn how to structure powerful arguments as part of a speech and critically assess other people's arguments delivered in public speaking events. The knowledge you will get can be easily applied in support of any academic or work-related projects. Strong communication skills are an absolute must. Keep in mind, the ability to speak well and keep the public engaged, gives you unlimited power to shape people's minds and instill your ideas and concepts. To stand up in front of an audience and deliver your message effectively, is a skill that fewer have. That is what makes it great.

MBS104 Introduction to Sociology (8 credits)

Sociology is the science of human behavior in everyday life. The main objective of this course is taking students on a step-by-step learning journey through basic principles, theories and up-to-date research. Introduction to Sociology will inspire you to see the world from a sociological standpoint. You will be provided with straightforward and easy to understand learning materials. With the information acquired, you will begin to understand your own life and the lives of people around you. The course covers all the topics you need to have a general awareness. Delivering reliable sources of information, this course promises to spark your desire to explore the next frontier of sociological study.

MBS301 Public Relations (6 credits)

Public Relations (PR) and Advertising have very much in common. However, one particular objective draws the line of difference between them. Public Relations aims to establish deeper and long-lasting bond between the brand and the consumers. PR specialists have the necessary skills and traits to recognize what is valuable for the consumers and use it to run high-impact campaigns. Not only large businesses need PR experts but also middle and small start-up companies. They would hardly get noticed in the niche without a proper PR presenting. Over the long course of marketing history, Public Relations has developed a considerable body of knowledge. This course aims to explain basic concepts and theories applied in the public relations practice. You will learn the rules of PR applied in today's world. All lectures and supporting materials are presented in a comprehensive student-friendly manner. By the end, you will have gained a good knowledge of the key set of skills as well as beneficial tools, strategies and tactics needed to bring excellent results.

MBS302 Crisis Communication (8 credits)

Crisis communication management has one primary objective: to defend the brand name and provide solutions when a threat occurs. Anything and anyone can become a serious threat to a company’s reputation at some point. The communication manager's role is to prevent black marks from ruining the company’s prestige. This exciting course introduces modern theories and principles applied in international PR practice. The lectures examine real world situations. Intriguing case studies referring to well-known companies will be put on the spotlight. Having these insights in mind, PR experts and crisis managers devise winning strategies when dealing with crises that put at risk a company's reputation. From a dramatic government change of policy affecting the industry, to a mistake made by human or machine, anything can go wrong and trigger a crisis. In the outcome, the company will be in dire straits. A well-crafted crisis management plan ensures you to take action confidently at the right time and solve the issue like a true professional. This course discovers modern concepts and proven techniques in terms of crisis management. It also motivates students to bring out their best in self-improvement. In the marketing industry, the ability to predict crises and handle them before they strike is the ultimate skill that paves the way for success.

MBS402 Business and Professional Writing (6 credits)

In today’s fast-paced business world, effective writing is a valuable tool. This course aims to help you build basic skills needed to enhance your credibility in any professional field. Business writing is a skill that most people tend to dismiss. However, if you want to succeed at what you do, this is an absolute must-have skill. When you demonstrate good business writing abilities, your supervisors and managers are likely to see you as a professional with great potential. In many situations, good business writing turns out to be a huge career-booster. In the span of this course, you will learn to express your thoughts and ideas using clear and concise tone of voice. You will also gain awareness of different writing formats and styles and select the one that corresponds best to the readers you address. The flexible set of learning materials of this course will help you: • Structure well-worded proposals, reports, presentations, etc. • Revise, proofread and analyze business documents with precision • Craft memos, letters, and emails professionally • Avoid common pitfalls in business writing • Identify and correct mistakes

MBS105 Introduction to Consumer Behavior (12 credits)

When it comes to needs and wants, all consumers have one thing in common. They want the best product or service at the lowest price. However, in the matter of company profits, it is the marketer’s job to identify those needs and wants and use them to create an effective plan to stimulate purchases. This course offers general considerations of consumer behavior as an object of study, accompanied by marketing-oriented psychological theories and strategies. The most important task of this course is to teach you to decode modern consumer mind. You will learn to combine new technology and psychological knowledge to connect more effectively with consumers. Once you know how to do it, you can win their love and loyalty, which is the key component in building strong brands. You will examine consumer behavior in detail and discover its significant role in terms of marketing mix. You will understand why “The consumer is King”. With this rule in mind, you will be able to build winning marketing strategies to boost sales and optimize company’s profits.

MBS403 Negotiations and Conflict Management (4 credits)

This course will walk you thought the general framework of the negotiation process. The knowledge and skills you will learn apply equally to all models of negotiation in public and private partnerships. In the span of this course you will explore the essential techniques and strategies that aim to nurture nothing but healthy relationships in today’s dynamic business world. More importantly, you will focus on key concepts, styles, and strategies. The course will reflect on the negotiation process from ethical perspective discussing behavior issues in multicultural business environment. You will be introduced to the basic doctrines, methods and practices, types of negotiation behavior and conflict-resolving tactics that apply in common scenarios. If you take all the benefits this course brings, you will be able to manage negotiations confidently and effectively, and achieve professional and personal success. You will examine styles and techniques that are persuasive as well as those that will scarcely lead to success. You will analyze a strategy, determine the factors that make it work; discuss other approaches and evaluate their potential effectiveness. Additionally, as you learn to recognize various models of negotiation and conflict-solving techniques, you will gain awareness of the national and cultural barriers that affect the negotiation process and its outcome. After completing this course, you will have gained valuable knowledge of the main principles, strategies, and approaches that define the successful negotiator. Furthermore, you will have developed the necessary conflict-resolving skills to establish healthy and long-lasting business partnerships. You will have learned how to assess and modify your own values and personal style across various contexts. Eventually, you will have sharpen your abilities to assess different personalities, cultures, and behavior, which are the make-or-break factors that impact the outcome of negotiations.

MBS404 Strategic Marketing (6 credits)

This course will walk you through the basic principles of strategy as referred to marketing. You will learn how to make the most of market opportunities with aims to maintain strong business growth in a long-term period. Also, this course will help you develop a sense for marketing and sharpen your strategic thinking. In the end, you will be able to formulate and assess business models and use them in any given business situation.

MBS303 Business Communications (6 credits)

This course will introduce you into the art of communication. Through exploring basic models of communication, you will learn to organize, state and perform various acts of social intercourse. As you improve your interpersonal skills, you will grow more confident in connecting with people. The easier you communicate, the more goals you will achieve in the everyday contact with customers. If you want to stand out in the customer support industry, this course will teach to overcome obstacles in communication and build stronger relations with prospective customers. Developing strong verbal skills is the key to successful dealings with people. By setting you in a customer-friendly environment, this course will highlight the fundamental techniques and approach necessary to enhance your performance. You will learn to assess different types of behavior and choose among various tactics to apply accordingly in the name of better results. You will be provided with detailed explanations as well as rules and recommendations on writing and speaking to lead you towards success. The course will end with a consideration on the visual aspects of your overall performance and the final and presumably long-lasting impression you will leave the customers.

MBS304 Principles of Business Management (4 credits)

Successful companies have successful managers, who organize efficiently its activity, resources and processes. This course is designed to teach fundamentals of management as they are practiced today. You will learn more about contemporary market economy and the main role of business – to supply goods and services, driven by market demand. You will get theoretical and practical knowledge of organizational leadership for good market performance, resources mobilization and allocation. You will get familiar with today's manager`s tasks and explore the key competences managers need to run successful and profitable companies.

MBS405 Principles of Marketing (6 credits)

In this course, you will learn that a successful marketing campaign is focused on the consumer. The art and science of marketing is the understanding how to communicate with the consumer and has four basic characteristics: • Creating usable consumer product • Promoting a product-value exchange proposition • Offering best value delivery • Offering price for product exchange During the course you will learn the process of determining which product to offer, at what price and who the customer is. You will also learn some marketing techniques like market research, analysis and trial-and-error approach. Once the company has a product and target customer, you will elaborate on the processes of pricing, promotion and advertising.

MBS406 Managerial Accounting (3 credits)

In the introductory Financial Accounting course, you learned to understand and record financial information, in order to report to various stakeholders. You will learn now, that in order to make informed business decisions, managers need more detailed and specific financial information. You will get familiar with the management accounting terminology and elaborate on the methods and theories of costs and profits analyses. You will also learn how managers report the overall or department performance within the company for internal purposes.

MBS407 Strategic Management (3 credits)

In this course you will learn what strategic management is - the process of identifying company goals, designing strategies to achieve them and finally, the implementation of these strategies. This is an advanced course and contains elements from all of the previous courses. In the introductory topics you will learn the definition of some important terms and concepts. Then, you will gather more information and explore practical examples on how to identify company goals, formulate strategies and move to the implementation stage. You will get familiar with case studies of 21st century strategies.

MBS305 Business Statistics (3 credits)

This course is an introduction to business statistics. You will learn how to use statistical methods for gathering, analyzing, and interpreting data. You can apply statistics to a variety of fields - from anthropology to hedge fund management. This course teaches how to analyze data, apply statistical tools, draw conclusions, and make predictions for the future. You will acquire comprehensive knowledge about data distribution, probability analysis, sampling, hypothesis testing, inferential statistics, and regression. Statistical disciplines are mathematically intensive, use spreadsheets and have a practical application in day-to-day on the job activity.

MBS408 Entrepreneurship (3 credits)

MBS409 E-Commerce (12 credits)

Quality of Our Program

We are determined to always uphold the quality of our programs. We make sure that our students have access to high-grade and thorough education by:

Providing excellent study resources – open educational resources carefully selected by our team of brilliant teachers.
Getting know-how from outstanding business executives.
Setting high academic standards.

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Accelerated Program duration

APPLICATIONS PER PLACE

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PROGRAM DURATION

Important dates

	Autumn Quarter 2021	Spring Quarter 2022	Autumn Quarter 2022
	0 available places	0 available places	6 available places
Application deadline	-	-	8 August 2022
First day of classes	1 September 2021	1 March 2022	1 September 2022

Tuition

Once you have been accepted in the desired program, you will have free access to all learning materials and courses, thus making your education in UNYBT tuition-free.

We strives to make education fully available, so we have managed to eliminate almost all costs. In order to be sustainable, UNYBT has a fee for processing exams. The only expense that our students need to pay is the one-time Exams Processing fee.

The Exams Processing fee for our Marketing programs it is $42 per exam ($924 in total + textbooks).

Part of our courses have mandatory textbooks. We use textbooks written by reputable authors that are recognised experts in their field! The average price for a textbook is $30. For example, you can find the book Essentials of Strategic Management in Amazon for $29.⁷⁰

All textbooks can be found in electronic format (eTextbook) using Amazon or other large online stores. Our goal is to make sure that our students can access all the necessary learning materials. Once you are accepted you will receive the list of all the mandatory textbooks.

Еligibility

UNYBT’s mission is to provide affordable education for everyone. Whoever you are and wherever you are from, you can be a part of our educational journey.

It is easy to join us but we do need an affirmation of your eligibility.

You have to be at least 18 years old.
Must be proficient in the English language.
Need to have successfully graduated from high school.

Admission process

The admission process consists of three simple steps:
1. Online application,
2. Sending necessary documents by email and
3. Receiving an answer.
For more information, please visit Admission page.

Apply Now

No matter where and how you live, you can create a strong foundation for future success and realize your potential with the right undergraduate or graduate program.

Admissions