Bachelor of Science Degree in Marketing

About the Program

In the long and glorious history of marketing, many new products have failed. Having people who shine with great marketing awareness and know how to do things better, is crucial for any organization’s overall success. A company’s future is defined by marketing plans and the result they will bring. Businesses focus on turning a new product or service into a hit. As a marketer, your role is basically to help organizations gain a better understanding of the wants and needs of their target audience of customers. They will use this information to create a product or service so good in quality and design that customers can’t help purchasing it.

If you desire to wear the hat of a marketer and be successful, there are a few useful career-builder skills you need to develop in the first place. Information is the key to effectiveness. Once you’ve acquired a decent understanding of the essentials of marketing, you will be able to put this knowledge into practice and improve the quality of your work.

UNYBT’s Marketing Major offers an effective training program designed to help learners develop a certain set of skills and expertise in four main marketing areas:

Marketing strategy
Market research and analysis
Global marketing

In the span of those training programs, learners will be provided with precise study information that enables them to cultivate key skills and adopt a marketing mindset. Moving from watching video lectures to reading textbooks, the course covers all important areas of which a marketer needs knowledge.

Student Learning Goals

You will be able to develop the top wanted skills and lines of behavior big company managers look for when hiring.
You will learn to use with confidence different marketing techniques and make adequate analysis in accordance with the many business niches.
Full capability of implementing various marketing tactics as well as your personal ideas and solutions in the process of developing a new marketing strategy.
Awareness of how to carry out a research, analyze data, make prognoses, and, afterwards, elaborate winning marketing plans with the customer experience in mind.
Good marketers shine with excellent verbal and written skills. In fact, this is the key element in establishing long-lasting relationships with customers, managers and colleagues.
Awareness of how the worldwide markets work

Career Paths

Today’s marketing, with its many branches, remains one of the most popular fields for career growth. Generally, a marketing expert’s main goal is building strong brands. A good marketer would never miss to monitor market trends and identify effectively consumer needs and wants.
A Bachelor’s degree in Marketing opens many doors for career success in any marketing-related field, including:

Marketing and advertising manager
Marketing assistant
PR expert
Marketing consultant
Market research analyst

More Windows of Opportunities

Other marketing branches where you can apply the newly developed skills are: brand management, market segmentation, customer relationship marketing, copywriting, content marketing, social media marketing, public relations, product design & development, and many more.

Salary and Career Outlook

The average salary for marketing managers in United States, according to the U.S. Bureau of Labor Statistics (BLS), was estimated of $127,130. The BLS predicts a 12% increase in the demand for marketing and advertising professionals from 2016 to 2022.

Continuing Education

A BS in Marketing sets the scene for pursuing higher academic achievements, such as a Master of Business Administration (MBA) . MBA programs averagely require 1 to 2 years of commitment.

Degree Courses

Economics is a social science. Just like psychology and sociology, it examines human behavior. Microeconomics, as the name implies, concerns the smaller portions of economics. It sets the focus on individual economic entities, activities or phenomena.
In this course, you will learn all the key principles of microeconomics. What is more, you will know how and when to apply these principles in real world situations for both personal and professional purposes. By introducing to important concepts, you will be able to develop a firm base of microeconomics awareness. This course aims to empower students to become well-educated, critical thinkers who understand, analyze and evaluate economic data. By the end of this course you will have gained a good understanding of Microeconomics and developed valuable analyzing skills to help you prosper in a highly competitive environment.

Quality of Our Program

We are determined to always uphold the quality of our programs. We make sure that our students have access to high-grade and thorough education by:

Providing excellent study resources – open educational resources carefully selected by our team of brilliant teachers.
Getting know-how from outstanding business executives.
Setting high academic standards.

Total students intake (2019)
Applications per place (2019)
0 y
Program duration
0 y
Accelerated Program duration
Quarter 2019
Quarter 2020
Quarter 2020
No longer accepting
Class is full Class is full Class is full
Classes of the first
semester begin
1 September 2019 1 March 2020 1 September 2020

Apply Now

No matter where and how you live, you can create a strong foundation for future success and realize your potential with the right undergraduate or graduate program.